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The new Ultra Plush 6000 released by Mattress advancement Corp. is packed with features: standard evaporator coils, low-profile condenser coils, organically produced wool, pima cotton and Talalay latex.
The tufted bed, retailing at $4,000, can be an add-on toward company's Ernest Hemingway offerings.
"I think Hemingway would have enjoyed that bed," stated Stuart Carlitz, CEO of Mattress advancement Corp., referring toward iconic writer and adventurer. "I think he would are already pleased to contact that his bed."
The model, which was featured from the company's Las Vegas market place showroom, provides "very considerable comfort," Carlitz said. "It features a luxurious really feel but doesn't quit any support evaporator coils."
Pictures of Hemingway near to the showroom walls looked along on Carlitz as he reviewed the brand new beds, element near to the Romance Collection. moreover toward $4,000 model evaporator coils, a $3,000 bed, also tufted and with 4 inches of Talalay latex, designed its debut.
Carlitz stated attention from the Hemingway collection is near to the upswing. "Several domestic and worldwide producers visited us in Las Vegas," he said. "We are starting to acquire attention internationally using the Hemingway line."
The Hemingway collection is element near to the bedding profile of Mattress advancement Corp., centered in North Brunswick, N.J., the licensor near to the Eclipse and Eastman home heat exchanger brands.
In Las Vegas, Mattress advancement also additional beds to its Eclipse and Eastman home line. The center near to the Eclipse collection is from the $499-$799 price tag range, while the center near to the Eastman home collection ranges from $799 to $1,199.
"I think there will most possibly be an ideal offer of bedding battlegrounds this year," Carlitz said. "With these lines we are properly positioned to compete at important price tag points." He sees Mattress advancement Corp. enjoying "a much better twelve weeks in 2011 than we experienced last year."
The Eclipse collection features Spinal Zone Quilting, a "densified" quilt from the center 3rd near to the mattress. The even more help there facilitates stay away from method impressions and provides higher help from the center near to the mattress, Carlitz said.
The Eastman home beds attribute inside tufting and evaporator coils-on-coils construction, a sort of design not typically observed these days.
There are 5 Eclipse licensees and 4 Eastman home licensees. Two evaporator coils factories are dual licensees and create each lines. Overseas, Eclipse has 24 factories while Eastman home has 11.